# Posts Tagged ‘airline ticket’

## Are you smarter than a fourth grader?

August 29th, 2010
Image via Wikipedia

This morning when watching TV with my nine year-old son an American Express commercial came on.  This prompted him to ask me about the reward points they were promoting.

His question was, “How much is a point worth?”  Good question, and one I’m not sure most credit card users ask themselves.

On face value the question is a simple mathematical equation:

Points Required to Redeem Reward/Retail Price of the Reward = Point Currency

Let’s look at the cost of a FREE airline ticket purchased with reward points.  The average domestic airfare in the first quarter of 2010 is \$328.00. Let’s say that you can get an airline ticket for 25,000 points – this assumes that you didn’t need to use a “rule buster” that costs 50,000 miles.

Based upon our equation, 25000 points/\$328 = 76.22 points per dollar.

Since points are earned for each dollar charged on a rewards credit card this means that you must charge \$76.22 for each dollar that you can use towards the “free ticket”.

Because we know the typical consumer spends between 12% and 30% more when they pay by credit card we can calculate the real cost of this \$328 ticket.

If you were spending 20% more and you charged \$25,000 over a year – so you can get the “free ticket” – the true cost of they ticket is \$25,000 x .2 = \$5,000.

Want to buy a \$328 ticket for \$5,000?  I didn’t think so – after all you’re smarter than a 4th grader…right?